Italy South Africa Japan tourism boom 2025 reflects a strong global travel recovery led by culture, sustainability, and diverse experiences. Italy crossed record arrivals driven by heritage cities and culinary tourism, South Africa attracted millions through safaris and wine regions, while Japan saw over 35 million visitors fueled by improved connectivity and rural travel. Together, these destinations showcase how immersive experiences are shaping the future of global tourism.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com