Italy and France continue to dominate luxury tourism, offering exclusive experiences that attract affluent travellers worldwide. Gen Z is emerging as a major force in this segment, prioritising bespoke itineraries, premium stays, and meaningful cultural immersion. To meet this rising demand, Air France–KLM is upgrading its first-class cabins with enhanced privacy, curated dining, and personalised services. As younger travellers increase their luxury spending, Europe’s top destinations and airlines are rapidly elevating their premium offerings.