At ATM 2025, new research revealed GCC travel growth is outpacing global averages, with over 85% of accommodation demand driven by international visitors. Reports by Tourism Economics, Trip.com, and VIDEC highlighted key trends like entertainment and wellness travel, digital bookings, and strong air connectivity across UAE, Saudi Arabia, and India. The UAE’s air market alone is set to reach $5.4B by 2028, driven by tech-savvy travelers and robust OTA ecosystems.