IndiGo’s loyalty program, BluChip, has surpassed 2 million members within six months, highlighting its growing popularity among Indian travelers. Offering up to 16 BluChips per ₹100 spent, flexible redemptions with no blackout dates, and tier upgrades based on spending or flight count, BluChip ensures hassle-free rewards. Members booking directly earn 50% more BluChips, while top-tier perks include priority check-in and complimentary snacks. IndiGo plans to expand earning opportunities through partners, making BluChip a seamless way to turn travel into lasting benefits.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com