IndiGo has partnered with hospitality giant Accor to allow mutual loyalty program members—IndiGo BluChip and Accor Live Limitless (ALL)—to earn and redeem points across airlines and hotels. This strategic move aims to enhance travel rewards and customer experience. With over 2 million BluChip members since its November 2024 launch, IndiGo is expanding its program through such collaborations. Meanwhile, Accor is also working with Treebo and InterGlobe to grow its Ibis and Mercure brands in India.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com