India is reshaping its global travel identity through sustainable tourism initiatives aligned with the Viksit Bharat vision. Efforts like the Travel for LiFE program, digital innovation and improved connectivity are enhancing visitor experiences while promoting eco-conscious travel. The strategy focuses on cultural preservation, infrastructure growth and inclusive development, positioning India as a leader in responsible global tourism.
India strengthens global travel identity with green innovation and strategy

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com