India is redefining its tourism strategy in 2026 by shifting focus toward domestic travel growth. Moving beyond its long-standing international campaigns, the country is investing in infrastructure, affordability, and regional tourism development. This reflects a broader shift where domestic demand is becoming the primary driver of tourism, creating more inclusive, accessible, and sustainable travel opportunities across India.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com