Crown & Champa Resorts has appointed Think Strawberries as its India representative to expand its presence in a key outbound market. The partnership focuses on strengthening engagement with travel trade, media, and consumers while promoting its Maldives portfolio. This move reflects a broader trend where global luxury destinations are increasingly targeting Indian travellers as a high-value and fast-growing segment.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com