Ikos Resorts has hailed the UK as its top market, celebrating its 10th anniversary. Regional sales director Lee Barker credits the UK’s early adoption of the brand’s all-inclusive luxury concept. Since launching Ikos Oceania in 2015, the brand has expanded to seven resorts across Greece and Spain, with Ikos Kissamos in Crete opening in 2025, followed by properties in Marbella (2027) and Portugal (2028). Ikos boasts a 60% repeat guest rate, premium services, and unrestricted luxury, with continuous resort upgrades and new guest experiences.

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