Iceland’s tourism saw a notable dip in March 2025, driven by fewer British visitors, reduced U.S. spending, and a drop in European stopovers linked to U.S. travel issues. Despite this downturn, experts forecast a rebound by 2026, citing shifting global travel patterns and Iceland’s growing appeal as a standalone destination. The temporary slump is seen as a strategic moment to reposition for long-term tourism growth.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com