The global events industry is set to surpass $2.5 trillion by 2035, with strong growth across the GCC and Africa. Responding to rising demand, ATM 2025 will debut IBTM@ATM, a dedicated zone for business events. It will feature scheduled appointments, business exchange sessions, and a new Business Events Stage focused on innovation and growth. Partnering with ICCA, the initiative will connect global buyers and suppliers, strengthening Dubai’s role as a MICE hub and unlocking new opportunities in this thriving sector.
IBTM@ATM gears up to drive corporate events expansion
Published On :
March 17, 2025
March 17, 2025
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com