Tourism in Latin America and the Caribbean saw a 5.3% increase in 2024, moving over 38 million people. However, challenges remain, particularly in improving competitiveness. Technology, like AI and big data, can help personalize travel experiences, optimize resources, and enhance customer service. Sustainable tourism is also growing, with efforts to reduce waste, such as through eSIM technology. Connectivity in travel remains a key driver of global economic activity, promoting understanding and cooperation.