Hilton has officially launched its LXR Hotels & Resorts brand in India by rebranding The Den Bengaluru, integrating the property into its global luxury portfolio. This strategic move aims to provide bespoke experiences for travelers. Additionally, Lemon Tree Hotels is expanding its footprint by signing a new 52-room Keys Select hotel in Bareilly, Uttar Pradesh, which is expected to commence operations during the fiscal year 2026.