Hong Kong welcomed over 20 million visitors from January to May 2025, marking a 12% rise year-on-year. Non-Mainland markets like Taiwan, Japan, South Korea, Indonesia, the Philippines, and Australia led the surge with 18% growth. The rebound was fueled by Labour Day holidays, major MICE events, and targeted promotions. With improved accessibility and strategic marketing, Hong Kong is regaining its position as a top Asian travel destination.