Hong Kong’s tourism sector is actively working to increase visitor spending and extend the duration of stays, despite a rise in arrivals. Visitor expenditure has fallen significantly since 2018, with tourists now prioritizing experiences over shopping and often using the city as a stopover. To counter this trend, officials are proposing more experiential events, enhanced transportation, and closer cooperation with mainland Chinese cities. Incentives are also being considered to encourage overnight visits and greater overall expenditure, transforming transit visitors into overnight guests.