Ho Chi Minh City is rapidly reshaping its tourism sector by merging digital innovation with sustainable travel practices. Partnerships with platforms like Grab and TikTok are boosting visibility, helping visitors access real-time information, explore cultural districts, and engage with local communities. Alongside its green tourism push—promoting eco-friendly stays, transport, and the “one locality, one product” model—the city is positioning itself as a future-ready destination for tech-driven and responsible travel.
