Hilton partners with ROX Group to launch Tru by Hilton in Vietnam, opening four hotels by 2025 with plans to expand to 14. Targeting budget-conscious travelers, Tru offers modern, stylish, and affordable stays in key cities like Hanoi and Ha Long. Featuring vibrant lobbies, personalized breakfast, and local cultural touches, Tru aims to meet rising demand for quality mid-range accommodations in Vietnam’s growing tourism market.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com