Hilton is strengthening its presence in Greece with new hotels in Athens, Crete, and Corfu, aligning with the nation’s booming tourism sector. The company recently opened the Adia Aluma Athens and plans to launch properties under the Tapestry Collection and Conrad brands by 2026. Supported by streamlined Greek investment policies, Hilton’s growth strategy highlights luxury, sustainability, and regional development, boosting tourism while contributing to local economies and international hospitality appeal.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com