In 2025, Greece draws global travelers with its stunning beaches, ancient heritage, and eco-conscious tourism. A Visa-Ipsos survey reveals high interest from the US, UK, and France, with Athens, Crete, and the Greek Islands leading preferences. Travelers stay 4–7 days, spend up to €3,000, and increasingly seek sustainable experiences. Summer remains peak season, with many tourists also visiting Italy and Spain as part of broader European trips.