Zurich-based Grand Metropolitan Hotels (GMH) is expanding into Vietnam as part of its Asia-Pacific growth strategy. Following its UK acquisition of Signature Hotels, GMH held investment talks in Hanoi with Prime Minister Phạm Minh Chính and local conglomerate SOVICO Group. Vietnam’s 8% GDP growth in 2025 and tourism expansion underpin GMH’s market entry.
Grand Metropolitan Hotels Targets Vietnam Expansion in 2026

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com