Global destinations are introducing new strategies to strengthen tourism and attract visitors year-round. Jammu & Kashmir is promoting emerging destinations through the upcoming IFFJK, aiming to position the region as a film tourism hub. Wales is exploring reforms to support its leisure and hospitality sectors, while Jordan’s ExploRJordan platform highlights experiences across Aqaba, Wadi Rum and Petra, showcasing the country as a diverse, year-round destination for travellers.