The Global Hotel Alliance (GHA) reported strong Q1 2025 results, with an 8% year-on-year growth in its loyalty program, GHA DISCOVERY, reaching 30 million members. Hotel stay revenues hit $746 million, up 15%, while room nights and average daily rate increased by 3%. International travel accounted for 70% of revenue, with Thailand and Singapore as top destinations. The addition of Rotana to GHA’s portfolio strengthens its presence in key markets.