At ATM 2025, the German National Tourist Office GCC showcased its cultural, family-friendly, and sustainable travel offerings with 27 co-exhibitors. Visitor arrivals from the GCC rose to 489,689 in 2024. GNTO announced its Sustainability Media Award 2024, backed by the Emirates Environmental Group, promoting responsible tourism. Germany’s AI assistant Emma, strong air links, and Arabic-friendly services strengthen its appeal to Gulf travelers.