Germany wrapped up a successful showcase at ATM 2025, spotlighting its cultural, sustainable, and family-friendly travel offerings for GCC tourists. With over 489,000 GCC visitors in 2024 and expanded air connectivity, Germany reinforced its regional appeal. Key highlights included the Sustainability Media Award 2024 and campaigns like Cultureland Germany and Simply Feel Good, underlining Germany’s commitment to eco-conscious tourism and deeper engagement with Gulf travelers.