Germany and Berlin have outlined a forward-looking tourism vision for 2026, focusing on vibrant city life, culinary excellence, and wellness-led travel experiences. Led by the German National Tourist Office and visit Berlin, the strategy targets Gen Z, millennials, and GCC travellers seeking authentic, experience-driven journeys. Officials say the plan highlights urban culture, innovative dining, sustainability, and wellbeing, positioning Germany as a modern, high-value destination for global travellers.