A new Wyndham Hotels & Resorts study reveals Gen Z travellers in the UAE prioritize culturally immersive, purpose-driven, and tech-enabled experiences. Influenced by social media and empowered by AI, 63% prefer local-style stays, and 79% use or plan to use AI for trip planning. With rising eco-consciousness and a focus on meaningful travel, this generation values flexibility, connection, and sustainability over luxury or status.