Gen Z from India are increasingly drawn to AlUla, Saudi Arabia, swapping traditional holiday spots for immersive heritage and eco‑travel. The ancient Nabatean city of Hegra and Elephant Rock are standout attractions. Young, tech‑savvy explorers, influenced by Bollywood tie‑ins and social media buzz, prefer authentic, sustainable adventures that offer fresh storytelling and Instagram‑worthy moments.
Gen Z Indians Forge a New Path—Heritage & Eco‑Tourism in AlUla Soars

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com