In 2024, Florida welcomed a record 143 million visitors—a 1.7% increase—driven by strong domestic, Canadian, and international travel. Domestic visitors accounted for 130.65 million, with nearly 9 million international and 3.4 million Canadian tourists. Early 2025 data shows continued growth, highlighting Florida’s enduring appeal as a top global destination fueled by diverse attractions, robust infrastructure, and strategic marketing efforts.