First Class Holidays is launching First Class Cruise, a new tailor-made cruise brand under the newly formed First Class Travel Group. Specializing in premium long-haul cruises with personalized pre- and post-itineraries, it joins First Class Holidays, African Pride, and Knighton Reeve within the group. Each brand retains its identity while benefiting from shared expertise. CEO Daniel Gathercole says the expansion strengthens their high-end travel offerings. First Class Cruise officially launches in April with a printed brochure and dedicated website.