As heatwaves scorch southern Europe, travelers in 2025 are embracing “coolcations”—summer escapes to refreshing, offbeat destinations. From Iceland’s Akureyri to Greenland’s Nuuk, and Italy’s alpine Cortina to Estonia’s lush Lahemaa, coolcations blend comfort, culture, and natural beauty. These serene spots offer hiking, wildlife, local charm, and mild climates, steering tourists away from crowds and heat. Coolcationing is now the smart, sustainable alternative to the traditional European summer holiday.