Austria, France, Germany, and Spain joined forces for Discover Europe Travel Summit Meets Marhaba 2025, held on April 25–26 in Dubai. The landmark event brought together 130 European suppliers and 150 regional buyers, resulting in over 5,700 pre-scheduled meetings. The summit strengthened ties with GCC, Levant, and Indian markets, showcasing Europe’s diverse, year-round offerings tailored to the region’s evolving travel interests.