Emirates marked a major milestone at ITB Berlin 2025, signing 11 strategic agreements, hosting 270+ high-level meetings, and welcoming 6,000+ visitors. The airline announced three new Asian routes: Shenzhen (July 1), Da Nang (June 2), and Siem Reap (June 3). Key partnerships were renewed with Austria and Malta, alongside expanded cruise collaborations with TUI, Costa, and AIDA Cruises. Emirates also strengthened digital transformation through Expedia and Trip.com, reinforcing its aviation leadership.