Dubai saw a 31% increase in Chinese visitors in 2024, with 824,000 tourists from China. This contributed to a record 18.72 million total visitors, a 9% rise from the previous year. Efforts to attract Chinese tourists included enhanced payment services and Chinese-language guides. Dubai’s growing tourism infrastructure, with 832 hotels and an average occupancy rate of 78.2%, supported this growth alongside successful global promotional campaigns and partnerships.