Dubai is strengthening its position as a global smart-tourism hub, fueled by population growth, rising airline bookings, and tech-driven innovations. From 2020 to 2024, its population surged from 3.3M to over 3.6M, boosting demand for advanced travel solutions. Tourism is thriving, with 16.79M overnight visitors from Jan–Nov 2024, a 9% increase over 2023. Emirates Group’s record-breaking performance further highlights Dubai’s appeal. The city is also pioneering smart tourism, introducing Keyless Entry for short-term rentals, offering guests seamless, digital access via smartphones.