The Department of Culture and Tourism: Abu Dhabi (DCT Abu Dhabi) and Etihad Airways launched the Abu Dhabi Pass at ITB Berlin, offering Etihad passengers seamless access to the emirate’s attractions. The free digital pass provides benefits like a tourist SIM card, unlimited access to public buses and the hop-on-hop-off tourist bus, and discounts at cultural venues and entertainment destinations. The initiative supports Abu Dhabi’s Tourism Strategy 2030, aiming to boost visitor numbers and economic growth.