Cyprus is set to transform its tourism sector in 2025 by participating in 52 international exhibitions, up from 44 last year. The strategy promotes Cyprus as a year-round, upscale, and sustainable destination, highlighting eco-trails, heritage, golf, and cultural experiences beyond the “sun and sea” image. Part of the National Tourism Strategy 2030, this initiative aims to lift overnight stays by 23% to 45 million, boosting economic growth and global visibility.