Thailand has retained its position as the most-searched Asian destination among European travellers for summer 2026, according to Agoda data. Indonesia ranked second and Japan third, while Vietnam climbed to fourth. At city level, Bangkok led searches followed by Bali and Koh Samui. The results highlight continued demand for Southeast Asia’s beaches, islands, culture and city experiences among European holidaymakers.
Thailand remains Europe’s top Asian travel pick as interest in Asia surges
Published On :
August 25, 2026
August 25, 2026
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com