St. Johns Rivership Company has launched a “Sense and Sensibility” High Tea Cruise aboard the historic Barbara-Lee, offering literary-themed journeys along the St. Johns River. Carnival Cruise Line has introduced Carnival Rewards, a loyalty program awarding travel advisors points redeemable for merchandise. Meanwhile, Windstar Cruises will sponsor the 2026 Hampton Classic Horse Show as its official cruise line partner, reflecting continued innovation and growth across the cruise industry.