Cinnamon Hotels & Resorts has appointed AVIAREPS India to lead its PR and brand positioning in India, targeting the country’s booming outbound travel market. With 17 properties, including Cinnamon Life, Sri Lanka’s largest private investment, the brand aims to boost visibility among luxury travelers. As Sri Lanka targets 2.5 million tourists in 2025, this partnership will strategically elevate Cinnamon’s presence in India and key global markets.