In March 2025, UN Tourism, led by Secretary-General Pololikashvili, visited China to strengthen global partnerships for sustainable tourism. Discussions with Chinese officials, development agencies, and industry leaders focused on digital transformation, environmental conservation, and tourism infrastructure. Collaborations with Shanghai, Hainan, and Trip.com Group highlighted the role of technology in sustainable travel. The visit emphasized China’s leadership in global tourism and its commitment to achieving the UN’s 2030 Sustainable Development Goals.