Los Angeles Tourism has launched the “We Love LA” campaign, celebrating the city’s landmarks, diverse culture, and community pride. Featuring Randy Newman’s I Love L.A., the campaign spotlights Angelenos as local ambassadors, inviting visitors to experience LA’s vibrant neighborhoods, world-class entertainment, and welcoming spirit. Aimed at boosting tourism recovery, the initiative encourages travelers to explore LA’s iconic attractions, from the Hollywood Sign to Santa Monica Pier, while supporting local businesses and embracing the city’s dynamic cultural scene.