Campbell Gray Hotels Chairman Saad Audeh foresees a hospitality revolution in the GCC, driven by design, AI, and sustainability. The UAE and Saudi Arabia lead this shift, redefining luxury through immersive, personalized experiences. As national identities evolve, hospitality becomes a core economic driver. With smart tech, sustainable design, and cultural storytelling, the region is set to become a global benchmark for purposeful, emotionally intelligent hospitality.