Cambodia’s tourism rebounds with strategic initiatives including tourism super app launch, “Green Season” rebranding (April-October monsoon period), and “Beyond Angkor Wat” campaign promoting coastlines and ecotourism. Infrastructure improvements feature Techo International Airport and Siem Reap-Angkor Airport, with new routes from Emirates, IndiGo, and Etihad Airways. Cambodia-China Tourism Year 2025 strengthens bilateral ties. Q1 2025 saw 2 million arrivals (16% increase). Despite competition from Thailand/Vietnam/Malaysia, Cambodia leverages cultural heritage (Apsara dance), Tonle Sap Lake ecotourism, and pristine beaches to attract regional and Indian markets.