Brazil, Saudi Arabia, Japan, and Vietnam recorded strong double-digit tourism growth in 2025, outperforming global averages. Brazil led with 37 percent growth, followed by Saudi Arabia at 20 percent, Vietnam at 19 percent, and Japan at 17 percent. Tourism authorities credit flexible visa policies, expanded international flight networks, and focused destination marketing for the recovery.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com