Brazil’s MICE sector surged in 2024, with a 50% rise in international events, earning it 15th place in ICCA’s global rankings—the only Latin American nation in the Top 15. Key cities like Rio, Foz do Iguaçu, and Salvador drove growth, supported by Embratur’s BTS and MICE MAP tools, infrastructure upgrades, and global partnerships. The sector boosts high-yield tourism and reinforces Brazil’s role as a leading business events destination.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com