Brand USA, with Aer Lingus, American Airlines, and British Airways, concluded its 10th UK & Ireland Destination Immersion ‘MegaFAM’ in Philadelphia. The program educated 60 top travel agents through six curated US itineraries across 14 states, enhancing their knowledge to promote authentic, community-focused travel. With rising UK and Irish arrivals, Brand USA continues to strengthen US tourism by fostering deeper connections and economic growth through immersive trade experiences.