Bhutan is witnessing a remarkable tourism upswing in 2025, welcoming more than 161,000 visitors in the first ten months—an impressive 39% rise from last year. This growth highlights the country’s increasing global appeal, driven by its sustainable, high-value travel model. With balanced contributions from regional and international markets, the tourism sector is enriching local communities, supporting cultural preservation, and strengthening Bhutan’s economy—while maintaining its commitment to environmental and heritage protection.