Bhutan is integrating cryptocurrency into its tourism sector, partnering with Binance Pay and DK Bank to enable crypto payments across nearly 1,000 local businesses. Targeting tech-savvy travelers, this move supports the nation’s modernization goals while enhancing convenience for visitors. Though adoption remains limited, officials view digital payments as essential for projects like Gelephu Mindfulness City, balancing innovation with tradition to shape Bhutan’s evolving tourism economy and global appeal.