Vietnam’s hospitality sector is projected to grow to $31.8 billion by 2030, reflecting a 7.25% CAGR from 2025. Expansion is driven by rising international and domestic tourism, increased investment in luxury and mid-scale hotels, and the growing presence of global brands like Marriott and Accor. The market also benefits from digital booking innovations, eco-friendly accommodations, and a robust MICE segment, positioning Vietnam as a diverse, sustainable, and high-growth travel destination in Southeast Asia.