Australia’s multi-state tourism push to capture the Indian market

Australia’s top tourism boards—Tourism Northern Territory, the South Australian Tourism Commission, and VisitCanberra—recently hosted roadshows in Delhi and Mumbai to strengthen travel ties with India. Leaders highlighted unique experiences, from the Northern Territory’s Indigenous culture and adventure landscapes to South Australia’s wine regions and wildlife encounters, and Canberra’s cultural and historical depth. With India’s growing visitor numbers, the focus is on tailored strategies, culinary adaptations, and trade partnerships to enhance accessibility and awareness, reinforcing Australia’s appeal to Indian travelers.